Welcome to the VPV club!
What’s a VPV you say? It’s what we call a video production virgin – or someone who decided they wanted to start running a video production house without knowing what the hell they’re doing. The VPV is common among 25 – 35 year old males with beards who are against the man and tired of the 9-5 that stifles their creative voice (note: ladies, we know you’re out there too, don’t be so shy).
After realizing your true calling was to create amazing videos for a living, you probably went out and spent a pretty penny on great equipment, put together a website that talks about your great equipment…and have been waiting for someone to pay you enough to use your great equipment ever since.
Well virgins, we’re determined to help you get your production company out of your parents’ basement and in the black (that means profitable – you virgins need to know that). We’ve compiled some of the top video production problems we see VPVs facing. In the coming months we’ll help you destroy and conquer these issues through blog posts, videos and our upcoming video course that will take you from amateur hour to being a professional, profitable and successful video production pro.
If any of these sound like you, congratulations, you’re in the right place. Don’t worry, we’ll help!
1. Nobody is buying your video services and ideas (AKA – you can’t get clients).
Selling your service isn’t about the equipment you have, how creative you are or who you know. Selling video production to potential clients is about convincing them of the value of what video can do for their brand. Rather than stand there ramble to them about camera jargon (FYI they don’t care), talk to them about how including video on their homepage will bring in 20% more online conversions. *Cue clients grabbing their checkbooks.
2. You’re not making any money on your videos.
Yeah, about that. Kind of a big deal. We’ll help. It’s vital to figure out your pricing structure which lends itself to profit, which factors in time, resources and equipment. Never say yes to a proposed budget without taking a day to run numbers. What can you realistically provide with a $500 budget in comparison to a $5,000 one? Don’t commit to a job where a client is expecting 3 beautifully shot interview videos, but the budget doesn’t even cover the lights. With quality comes cost, and taking a job without a realistic price tag only hurts you. Price right, and you’ll be swimming in the dough like our friend P. Diddy here (formerly known as Puff Daddy for you old heads).
3. Your clients are running the show.
Maybe you’ve been lucky enough to secure some good clients, but you find yourself being dominated by their wants, ideas and expectations. Even though you are the expert, they’re running everything from the creative vision to the logistics of the shoot and before you know it they’ve taken over your job and your company and now you’re homeless because your mom finally got tired of you and kicked you out (that escalated really, really fast.)
No worries virgins, we’ll equip you with the gusto to dominate your clients and make sure you are known and respected as the expert in video production. After all, they hired you for a reason. Most importantly, your mom will be begging you to stick around because you’re just SO AWESOME at what you do. But you’ll move out. Because you’re an adult.
4. You don’t think you’re good enough to be producing videos in the big leagues.
The most obvious tell-tale sign of a video production virgin is this: lack of confidence. The self-fulfilling prophecy is real, people. If you believe yourself to be an amateur, you will be. Therefore its crucial to walk in and own the place from your very first pitch. Ooze confidence, you know what your doing.
Unless your blessed with a rockstar level gift to gab (in which case, you’re probably not a VPV), your ridiculous good looks alone won’t seal your next video deal. Confidence comes from knowing exactly who you are, what you’re selling and your unique selling proposition. AKA – own the shit out of your elevator speech.
We’ll help guide you in developing your confidence in upcoming posts, and our video course will provide a step-by-step guide to creating your elevator speech, so you’re sure to be a BOSS when pitching.
5. You consider yourself an artist first.
This will put many people up in arms, but we’re not here to sugar coat things. The hard truth is that as soon as you decide to start a video production company, you are no longer an artist, but a business owner. This is something all videographers must determine – are you looking to make art or make a living? Either are perfectly acceptable, and there are clear paths for each – sometimes you’re lucky enough to bring both together at some point in your career.
But if you are looking to make a living with your video production company, understand that not all videos serve the same purpose, so while some may be beautiful stories crafted with stylish shots and cuts, others will be cut and dry interviews in a corporate setting – because that’s what the client wants. And they pay your bills. Not art.
With our coming posts and video course, we’re going to help you make money. And we’ll help turn you into a confident salesperson for your own company – one that has a vision people respect and trust for quality, effective video production.
What can you expect from the Video Production Virgins blog? Our posts will be compiled from our real world experience (past and present) to cover the topics that matter the most to new production companies.
- Getting more money from clients (huzzah!)
- Developing kick-ass pitches that nobody can turn down
- Pricing budgets so you bring in mad dough
- Positioning yourself as a production jedi
- Building your perceived value as a production house
We’ll also make sure to give you a sneak peak into the cool projects our VPV mentors are leading at Spirit Animal.
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